Example, Inc. Business Plan
Table of Contents
1 Executive Summary
1.1 The Company’s Product
1.2 Opportunity
1.2.1 Selected Financial Information - Five Year Revenues, Cost of Revenues, and EBITDA
1.2.2 Use of Proceeds
1.2.3 Financing Alternative and Pricing- Debt, Equity or Combination
1.3 Exit
1.4 Contact for Further Information
2 The Company
2.1 History
2.1.1 Organization
2.1.2 Management and Key Personnel
2.2 Current Status
3 Marketing Plan
3.1 Product Description - Features and Functions
3.2 Competition - Feature, Function, and Price Matrix
3.3 The Company’s Market
3.4 Market Evaluation
3.4.1 Domestic
3.4.2 Regional(s)
3.4.3 Global
3.5 The Company’s Sales Strategy
3.5.1 Pricing
3.5.2 Promotion and Advertising
3.5.3 Profitability
4 Product Development Plan
4.1 Research and Development
4.2 Production Requirements
4.3 Production Cycle
4.4 Regulatory Opportunities/Restrictions
4.4.1 Copyright
4.4.2 Patent
4.4.3 Environment
4.5 Service
5 Organization Plan
5.1 Organization Chart
5.2 Management
5.3 Board of Directors
5.4 Technical Advisors
5.5 Professional Advisors
5.5.1 Attorneys
5.5.2 Accountants
5.5.3 Consultants
6 Financial Plan
6.1 Projected Requirements - Equity, Debt, or Combination
6.2 Detailed Use of Proceeds
6.3 IRR Calculation
6.4 Five Year Projections - Integrated Statements (Operations, Cash Flows, and Balance Sheets)
6.5 Assumptions
6.6 Year One Detail - Integrated Statements (Operations, Cash Flows, and Balance Sheets)
6.7 Historical Financial Statements
6.8 Share/Equity Holders
7 SWOT
7.1 Strengths
7.2 Weaknesses/Mitigation
7.3 Opportunities
7.4 Threats/Mitigation
Appendices - Articles, sales literature, patent information, key legal documents, etc. |
